1. Ignoring AI-Driven Search

In other words, only optimizing for traditional Google search, not for AI assistants (Chat GPT, Gemini, Perplexity, Copilot).

Why it’s bad 😣
AI search tools summarize content, and many never show your page if it’s not optimized for structured, fact-rich, unique insights. You should use headings, Q&A formats, and original data so AI pulls your content.

2. Over-Focusing on Keywords Instead of Intent

Stuffing content with keywords instead of addressing real user questions is harmful. Search engines and AI now prioritize search intent (the “WHY” behind the query). To avoid inconvenience, write conversational or problem-solving content that answers how, when, and why, not just what.

3. Ignoring Voice Search & Conversational Queries

By 2026, more than 50% of searches will be voice-based, and queries will be longer and more natural. Don’t just optimize for short-tail searches. Add FAQs, conversational titles, and long-tail questions like best dentist near me.

4. Not Optimizing for Zero-Click Searches

Zero-click search happens when Google or an AI assistant gives the answer directly on the results page. If you rely only on traffic, you’re missing visibility opportunities.

    Fewer Clicks: Even if your site ranks #1, users may never click because the answer is already displayed.

    Visibility Lost: If another brand is optimized for snippets, their content gets shown instead of yours. AI assistants like Siri, Alexa, and Google Assistant often pull zero-click answers for voice queries.

That’s why smart SEO focuses on visibility + authority (AEO + GEO), not just clicks.

5. Ignoring User Experience (UX) and Core Web Vitals

Since 2021, Core Web Vitals (Loading Speed, Interactivity, Layout Stability) have been part of Google’s ranking system. A mobile-friendly, fast-loading site ranks higher than a slow one, even if the content is similar.

If a page takes 5 seconds to load, many users leave before it opens, leading to lower rankings and lost trust. Poor mobile UX equals poor SEO, and AI may skip your site in favor of a competitor’s faster version.

Good UX: Users stay longer, explore more, and may convert (subscribe, buy, contact). Google sees this as a positive engagement signal, boosting authority and keeping your site competitive.

“How is your site performing in Core Web Vitals? Have you checked recently?”